Home economy, contactless wealth management is hot, more than one billion people pay Alipay to go to the bank to buy wealth management

Home economy, contactless wealth management is hot, more than one billion people pay Alipay to go to the bank to buy wealth management
Sauna Night News (Reporter Chen Peng) During the epidemic prevention and control, concepts such as “house economy” and “contactless financial management” continued to gain popularity.On March 11, the relevant person in charge of Ant Financial revealed that 30 financial institutions and Alipay jointly launched the wealth management week on their mobile phones. In less than two weeks, more than 100 million people have learned financial management knowledge online and directly purchasedWealth management, funds and other products.During Alipay’s wealth management week, steady regular products were hot, and the average daily sales volume more than doubled, and the sales of explosive products even increased by 5 times.”Some products are sold out in less than 2 hours.” According to Liang Jingrui, head of operations at Ant Wealth Wealth, regular products are welcomed, indicating that “steady happiness” is still the first choice for most people under the epidemic.Faced with the offline market where the pause button was pressed and the huge demand for financial management, during the epidemic, the voice and actions of financial institutions and technology companies joining forces became stronger.Liu Gongrun, an expert at the China Europe International Business School, believes that the digitization of traditional industries has been on the road, but the epidemic has led people to examine this process.More financial businesses are turning to the front, and you can see the replacement role of the digital economy in the war epidemic.At first, there was a voice that the emerging epidemic was a practical test of the ability of digital management for pioneers in financial institutions.For some small and medium-sized institutions, it is an important opportunity. They need to upgrade talents, data, and technology in the digital transformation, so as to gradually realize mature technical solutions and quickly transfer their business to online.”Financial institutions have strong financial strength and professional products. Technology and digital life platforms like Alipay have strong technical capabilities and access to ordinary users.The cooperation between the two parties will help achieve the effect of “1 + 1 greater than 2” through complementary advantages.Hu Zongbiao, an associate professor at Zhongnan University of Economics and Law, believes that cooperation between the two sides is a powerful manifestation of the market’s role in optimizing resource allocation.But how long can this boom last?Analysts pointed out that both parties need to continue to provide the same humanized services as offline, users ‘online financial consumption habits have been developed, and users’ experience is the key to retention.Sauna, Night Net Editor Chen Peng Zhao Ze proofreading Liu Jun