Building a Base of Integrity (People’s Review) for live e-commerce

  With the growing development of live e-commerce, credit should be the entry threshold for the industry.

Only by further standardizing and clarifying the relationship between "people, goods, fields", etc., can promote the healthy development of live e-commerce, so that the public really enjoys the bonus live band brought by the Internet as the new economic business of the Internet. It has grown to one of the largest growth points of my country’s e-commerce market. Especially since 2020, many industries have been affected by new coronal pneumonia, live e-commerce presents explosive growth due to its special advantages.

At the same time, live e-commerce has higher traffic attractive and traffic changing ability, such as false propaganda, not refundable, counterfeit, and so on.

These behaviors and their honesty behind their honesty have become an important factor affecting the long-term development of the industry, and needs to be standardized and guided.

  General Secretary Xi Jinping emphasized: "The problem of highlighting honesty, it is necessary to establish a letter of credit system to cover the whole society, but also to improve the law-abiding integrity and praise mechanism and illegal and unin-order disciplinary mechanism, make people dare not lose a letter, can’t lose confidence.

"Not long ago," Live E-Commerce Platform Management and Service Specification "discloses to the public. Summary of the comment is proposed to" establish a credit evaluation system for live marketing staff, an anchors, and merchants, and credit evaluation information should be publicized in the platform " Promote and promote e-commerce platform operators to perform subject responsibility according to law, and create a good e-commerce consumption environment.

  In recent years, the relevant state departments have introduced a series of norms on the live industry, and play an important role in maintaining consumer rights, standardizing live e-commerce markets.

On this basis, the comment is contemplated to establish a credit evaluation system, which is conducive to building the basis of the integrity of the live e-commerce. With the growing development of live e-commerce, credit should be the entry threshold for the industry.

Some e-commerce anchor has a large number of fans, so-called "harvesting" traffic, "making fast money", there is a behavior. Combining credit with live permissions is a starting point for related institutional design.

The comment on the characteristics of the Internet virtuality, clearly proposing the live main body "should not be recommended in false advertisements, proven to be natural people, legal persons or other organizations that are administrative punishment and under three years." This will play a great shocking effect on the relevant subjects of the exaggerated propaganda and false propaganda in the live e-commerce industry.

  Credit public and sharing is the basis of integrity joint disciplinary mechanism, an anchor, merchant and live service agency’s inner faith, to see both the public public, and through the credit sharing mechanism to be seen by each platform. On the one hand, consumers should make the reputation and evaluation of the live industry.

On the other hand, it is necessary to establish a joint disciplinary mechanism.

For live platforms, the regulatory level and permissions of the aesthetic, providing a regulatory level and permission to ensure that consumers’ proper evaluation rights are ensured, and the credit rating and consumption evaluation are disclosed in technology. The healthy development of live e-commerce helps to cultivate new consumption.

Only by further standardizing and clarifying the relationship between "people, goods, fields", "people, goods, fields", etc. can promote the healthy development of live e-commerce, so that the public really enjoys the bonus brought by the Internet. (Editor: Yuan Bo, Niu Wei) Sharing let more people see.